Consumer Insights
Research strategy, operating models, capability building, stakeholder influence, and turning insight into action.
Independent senior advisory
Senior Advisory,
On Demand.
Bring me the question you’re wrestling with.
Focused, confidential conversations for leaders making consequential decisions in insights, strategy, and growth.
Discuss a question01The practice
The judgment of a senior operator—without the machinery of a consultancy.
This is a personal advisory practice for leaders who need an experienced, independent point of view at a decisive moment.
No project teams. No templated deliverables. Just a focused conversation, informed by deep experience across consumer insights, market intelligence, research transformation, CPG, and emerging AI capabilities.
02Areas of expertise
Market Intelligence
Sensing systems, competitive intelligence, category foresight, trend interpretation, and decision frameworks.
CPG & Growth
Brand, innovation, portfolio and commercial questions grounded in the realities of consumer businesses.
Insights Transformation
Organization design, vendor ecosystems, ways of working, modernization roadmaps, and capability assessment.
AI + GenAI
Practical applications of AI across research, synthesis, knowledge systems, workflows, and executive decision-making.
03Questions worth a conversation
What are you
trying to decide?
The best engagements start with a real decision—not a broad brief.
01
Are we solving the right insights problem—or just the most visible one?
↗02
Is this AI / research-tech capability genuinely useful, or mostly a compelling demo?
↗03
Should we build, buy, partner—or stop?
↗04
How should the insights function evolve to create more business impact?
↗05
Which vendor or approach is right for this decision and context?
↗06
What would a credible AI-enabled insights roadmap look like from here?
↗07
Where is our research ecosystem overbuilt, underpowered, or outdated?
↗08
How will a senior CPG buyer evaluate this product, pitch, or capability?
↗04AI + Insights
The new advantage isn’t more information.
It’s knowing what to trust, combine, and act on.
AI is changing how organizations generate, access, and apply consumer knowledge. The opportunity is significant—but so is the noise.
I help leaders separate durable capability from novelty, connect technology to real decisions, and design adoption around how people actually work.
05How it works
One question.
One focused session.
Sharper judgment.
- 01 / Frame
Share the question
Send a short note describing the decision, the context, and what is making it difficult.
- 02 / Review
Confirm the fit
I review the topic for relevance, conflicts, and confidentiality before we proceed.
- 03 / Session
Pressure-test it together
A focused 60–90 minute conversation. Direct, candid, and tailored to the decision in front of you.
- 04 / Takeaway
Leave with clarity
A sharper frame, clearer trade-offs, and concrete next moves—not a generic deck.
06Perspective
“Senior judgment is most valuable before the decision hardens.”
Built from the operator’s side of the table.
My perspective comes from leading and transforming consumer insights and market intelligence work in complex CPG environments—where the standard is not simply interesting research, but better business decisions.
That includes shaping insights agendas, navigating senior stakeholders, evaluating external partners and emerging technologies, building capabilities, and connecting consumer understanding to strategy and growth.
Maximiliano Stefanich
Senior Insights & Market Intelligence Leader
07Engage
First engagement
Decision
Session
90minutes
- Pre-session context review
- One consequential question
- Focused, confidential advisory conversation
- Decision-oriented pressure test
- Brief written recap of key takeaways
Advisory rate$400USD / hour
First session: 90 minutes · $600 USD
Request a session ↗This opens your email app with a short prompt. Every inquiry is reviewed personally for fit, conflicts, and confidentiality.
Independent perspective
“Bring me the question you’re wrestling with.”
Maximiliano Stefanich
Senior Insights & Market Intelligence Leader
Have a consequential question?